Total Listeners (90d)
48,200
+14%
New Listeners
12,400
+22%
Best quarter ever
Retention Rate
68%
Listen to 2+ episodes
Avg Listen Time
44 min
vs 38 min category avg
+16% better
Subscriber Growth
+2,840
net (90d)
+8% MoM
Age & Gender Breakdown
Male 62%
Female 34%
Non-binary 4%
Your core audience: 25-44 male professionals in tech. This is the #1 advertiser-desired demographic.
Professional Profile
Industry
Technology 42%
Finance 18%
Consulting 14%
Startup/VC 12%
Other 14%
Seniority
C-suite/Founder 22%
VP/Director 28%
Manager 31%
IC 19%
Company Size
1-50 (34%)
51-500 (28%)
500-5000 (22%)
5000+ (16%)
Geographic Distribution
US
United States
SF (12%), NYC (11%), LA (8%), Austin (6%), Chicago (5%)
64%
UK
United Kingdom
London (8%), Manchester (2%)
12%
CA
Canada
Toronto (4%), Vancouver (2%)
7%
DE
Germany +280% spike
Berlin, Munich, Hamburg
4%
AU
Australia
Sydney, Melbourne
3%
--
Other
30+ countries
10%
Geographic insight: Your US-centric audience is diversifying. International listeners grew 34% this quarter, led by the recent German spike from the Live Launch clustering event.
Growth Drivers Analysis
| Source | New Listeners | % of Total | Distribution | Trend | Top Episode |
|---|---|---|---|---|---|
| Organic Search (Spotify/Apple) | 4,200 | 34% | +18% | Ep 143 Freemium is Dead | |
| Social Media Clips | 3,100 | 25% | +42% | Ep 147 pricing clip | |
| Guest Cross-Promo | 2,200 | 18% | +8% | Ep 145 w/ Alex Torres | |
| Word of Mouth | 1,400 | 11% | +5% | -- | |
| Newsletter/Email | 900 | 7% | +12% | Ep 146 announcement | |
| Paid/Sponsored | 600 | 5% | -8% | -- |
Listener Cohort Analysis
Your Jan 2026 cohort has 72% retention at 3 months -- top 10% in the business/entrepreneurship category. Quality of content is high and audience stickiness is strong.
Listeners who discover you through clips retain 18% better than organic search. Clip-first listeners already know your voice before subscribing.
Peak Listening Times
Mon
Tue
Wed
Thu
Fri
Sat
Sun
0
3
6
9
12
15
18
21
Your audience listens during commute hours -- consider optimizing drop times for 5AM ET.
Platform Distribution
Spotify leads
Spotify
52%
Apple Podcasts
28%
YouTube
8%
Overcast
5%
Other
7%
Spotify share growing +3% QoQ
Device Split
71%
Mobile
22%
Desktop
7%
Smart Speaker
Smart speaker listening up 34% -- consider shorter episode summaries for Alexa/Google.
Binge Behavior
23%
of new listeners binge 3+ episodes in first week
This indicates strong content-market fit
Top binge entry points:
Ep 143
Freemium is Dead
1st
Ep 138
The Pricing Stack
2nd
Ep 127
Zero to Revenue
3rd
Audience Segments
| Segment | Size | Behavior | Value | Engagement |
|---|---|---|---|---|
| Power Listeners | 8% | Every episode, full completion | Highest -- share + review | 94% completion |
| Regular Listeners | 24% | 3-4 episodes/month | High -- steady base | 72% completion |
| Topic Selectors | 31% | Cherry-pick by topic | Medium -- topic-driven | 68% completion |
| Casual Listeners | 22% | 1-2 episodes/month | Low-medium -- growth potential | 54% completion |
| Dormant | 15% | No listen in 30+ days | At-risk -- win-back targets | -- |