COMPETITIVE OVERVIEW
Competitive Health Matrix
You vs 10 tracked shows across 8 performance dimensions
| Show | Downloads | Growth | Cadence | Completion | ER | Guest Quality | Topic Innovation | Social Reach |
|---|---|---|---|---|---|---|---|---|
| The Leverage Lab (YOU) | 14.2K | +8% | Weekly | 71% | 4.2% | 82 | 78 | 34K |
| The SaaS Podcast | 42.1K | +3% | 2x/week | 62% | 3.1% | 88 | 72 | 128K |
| Startup Stories | 28.7K | +12% | Weekly | 68% | 3.8% | 75 | 85 | 67K |
| Tech Unpacked | 19.4K | -2% | Weekly | 74% | 4.5% | 71 | 69 | 45K |
| The Hustle Daily | 85.3K | +1% | Daily | 48% | 2.2% | 90 | 64 | 342K |
| Founder Files | 8.9K | +18% | Bi-weekly | 78% | 5.1% | 68 | 91 | 22K |
| Build & Scale | 11.2K | +6% | Weekly | 70% | 3.9% | 73 | 76 | 31K |
| The Revenue Show | 22.8K | +4% | Weekly | 65% | 3.4% | 79 | 71 | 58K |
| ProductLed | 16.7K | +9% | Weekly | 72% | 4.0% | 77 | 83 | 41K |
| Indie Hackers Pod | 31.4K | +5% | 2x/week | 58% | 3.6% | 65 | 88 | 94K |
Your competitive position: #4 overall, #1 in Completion Rate, #1 in Engagement Rate. Your strongest differentiator is listener depth -- people who start your episodes finish them at a higher rate than any tracked competitor.
PUBLISHING PATTERNS
Competitive Content Calendar
4-week episode drop schedule across your competitive set
Week
Mon
Tue
Wed
Thu
Fri
Sat
Sun
Mar 10
Mar 17
Mar 24
Mar 31
The Leverage Lab
The SaaS Podcast
Startup Stories
Tech Unpacked
The Hustle Daily
Founder Files
Build & Scale
The Revenue Show
ProductLed
Indie Hackers Pod
Content Gap
TOPIC COVERAGE
Topic Divergence Radar
Your topic coverage vs top 3 competitors across 10 dimensions
The Leverage Lab (You)
The SaaS Podcast
Startup Stories
Indie Hackers Pod
YOUR STRONGEST AXES
Growth -- 90/100 (highest in set)
SaaS Strategy -- 85/100
Product -- 80/100
YOUR WEAKEST AXES
AI/ML -- 40/100
Culture -- 45/100
Sales -- 55/100
Topic gaps detected: Your competitors are covering AI/ML and Culture significantly more than you are. Indie Hackers Pod scores 85 on AI/ML vs your 40 -- this is the largest single-axis gap in your competitive set. Consider 1-2 episodes on practical AI tools for SaaS founders to close this gap without diluting your core voice.
COMPETITOR HIATUS
Tech Unpacked hasn't posted in 18 days
Their average cadence is weekly. This could indicate a hiatus. Opportunity: publish on their usual day (Thursdays) to capture displaced listeners. Their audience skews toward deep-dive technical content -- your format aligns well.
TOPIC SHIFT
Startup Stories shifting away from fundraising content
Down 60% in fundraising topics over 8 weeks. You could fill this gap -- your fundraising episodes average +22% above baseline downloads. Their audience may be looking for a new source on Series A/B strategy content.
CONTENT OVERLAP
The SaaS Podcast started covering AI regulation
3 episodes in last month on topics overlapping with your planned Ep 148-151 arc. Consider differentiating: focus on the "pricing" angle rather than the "policy" angle they're covering. Your pricing content performs 34% above your average.
GROWTH TRAJECTORY
Growth Velocity Comparison
Download growth trajectory over 12 weeks
Fastest growing in niche: Founder Files (+18%) -- but from a much smaller base (8.9K vs your 14.2K)
GUEST STRATEGY
Guest Overlap Analysis
Guest appearances across your competitive set
| Guest | Your Show | SaaS Podcast | Startup Stories | Tech Unpacked | Overlap Risk |
|---|---|---|---|---|---|
| Dr. Sarah Chen | Ep 148 (upcoming) | Ep 312 (Feb) | -- | -- | Low |
| Marcus Rivera | Ep 149 (upcoming) | -- | Ep 89 (Mar) | Ep 201 (Jan) | Medium |
| Alex Torres | Ep 151 (upcoming) | Ep 318 (Mar) | Ep 91 (Mar) | -- | High |
Ivy Note
Alex Torres appeared on 2 competitor shows in the last 30 days. Consider a unique angle or postponing. Their SaaS Podcast episode focused on "exit strategy" and Startup Stories covered "team scaling" -- you could differentiate by going deep on their "pricing innovation" work, which neither competitor touched.
Ivy Competitive Insight
Three strategic observations: 1) You have the highest completion rate in your competitive set -- this is a strong selling point for sponsors. Advertisers pay for attention, and your listeners stay through 71% of each episode vs the set average of 63%. 2) Founder Files is growing fastest (+18%) but publishing less often (bi-weekly) -- they may be planning a format change or preparing for a network deal. Worth monitoring closely. 3) Your engagement rate is #1 at 4.2% -- consider using this in your pitch deck. Combined with your completion rate lead, you have a compelling "quality over quantity" narrative for brand partners.